3-year deal: Arsenal reach agreement for new deal



Arsenal are among the top 10 most valuable clubs In the world with a fan base around the world. This makes he club an attractable brand to sponsor. This has been reaffirmed with the club signing an endorsement deal with Banque du Caire as their official partner in Egypt.

The deal was announced by the London club on Friday with the club releasing the promotional pictures with Midfielder Mohammed Elneny at the forefront of the pictures. Elneny is an Egyptian international popular in his native country and an excellent passer of the ball.

This makes it the second major partner of Arsenal in Egypt as the club signed a deal in January with Hyde Park development as the club’s official real estate sponsor in Egypt.

Details of the deal signed with Banque du Caire includes branded Arsenal credit and debit cards as well as club memorabilia across all branches of the Egyptian bank. This deal also suggests Arsenal trying to make inroads to the Egyptian league leveraging the popularity of the premier league to their benefit.

Arsenal kick off the premier league campaign against Manchester City on Sunday and Banque du Caire would be watching with key interest. Arsenal fans would be delighted that the club would make good money from this deal adding to the coffers of the club.

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